DesignBy Si is a Danish brand founded by Isabella Laybourn back in 2016. What started off as a hobby selling jewelry on Instagram, has now turned into a prominent small business in fashion that has many people talking. With new arrivals every Thursday, the designs are curated to reflect current fashion trends while remaining timeless and affordable. Her clothing is meant to, as Isabella states, “complete any girl’s wardrobe”. Isabella has always had a passion for fashion and knew she wanted to be self employed and influential in the industry; and she has done just that.
We love the unique pieces DesignBy Si has to offer. The brand perfectly encapsulates current trends and seasonal pieces with a creative twist that sets her apart from major brands within the industry. From active wear to business casual to night out pieces, DesignBy Si is a space where anything and everything to complete your “cool girl” wardrobe can be found. Her success is reflected in her work and creativity, and her eye for style speaks for itself.
Some of our favorite pieces? We’ll show you!

The iconic KIMMIE POLKA DOTTED TOP is one I assure we are all familiar with. This top took social media by storm and introduced this beloved brand to people across the world. With the polka dot and off the shoulder design highlighting current trends, and the ribbed fitted waist at the bottom giving it such femininity, this timeless top adds classy character that makes it perfect for any use.

The beautiful DIXIE DRESS WITH LACE is one that instantly catches the eye. With a beautifully fitted and sleek design and intentional lace detailing, this dress makes perfect for a night out. Styled by layering or just as is, it presents a very feminine and elegant addition to any wardrobe.

The AVELINA TROUSERS WITH TIE BELT is the perfect elevated basic. With the striped pattern and fold over waist detailing, this pant is totally haute. Paired with a sweater for a relaxed look, or a blouse for more formal wear, these trousers have a sophisticated tone with an edgy twist perfect for any occasion.
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