Haute or Not: A Blog

Susamusa is 90s inspired, London based brand started by Persian designer, Asal Tehrani. What started off as a small Depop business, quickly emerged as a timeless brand worn by celebrities like Kendall Jenner and Bella Hadid. Her brand started from humble beginnings but has quickly become an attention grabber in the fashion industry after being officially established in 2020. Susamusa is more than just a brand. To Tehrani, it highlights her background in sustainability and her upbringing in Iran. She describes it as a “slow fashion label, that creates timeless, vintage-inspired pieces using deadstock or vintage fabric”.

We absolutely adore the elegant pieces Susamusa creates. The intentional details, to the effortlessly beautiful silhouettes, explains the success Tehrani has found in her career. She has made a name for herself in the industry and it is clear why. With prominent recognition from high end models and publications like Vogue, her pieces speak for themselves. Through Susamusa, she has brought a new meaning to femininity and it is simply impossible to not feel show stopping and alluring when wearing her pieces. Hats off to the incredible work of Asal Tehrani, in making women around the world feel undeniably themselves.

Some of our favorite pieces? We’ll show you!

The Meadow Skirt is the epitome of exuberant femininity. With a fitted, sheer design, it creates a shapely and enticing look that is just simply irresistible. This skirt is offered in a few different styles, but the polka dotted midi stands out. It reflects current trends whilst maintaining the distinguishable characteristics of her work that set her apart from top brands in the industry. The ruffled detailing at the bottom adds a fun and flirty touch that just makes this piece EVERYTHING.

The Arki Dress is a sexy, feminine dress that leaves very little to the imagination. With split sleeves and subtle ruched detailing at the bust, it offers a contemporary take on classic elegance. It can be worn as is, or layered for a more polished appearance. The dress highlights the femininity of any woman instilling confidence in every wear. It’s more than just a dress; it’s a feeling of empowered allure.

The Oring Trousers are the perfect mid ride pant to elevate any outfit. They feature a slim fit throughout the leg with a slight flare at the bottom to accentuate the figure. They feature a small ring detail in the center waist for a trendy and chic touch. Crafted for comfort and style, these versatile trousers don’t just complete an outfit—they define it, turning any look into the must-have outfit of the moment.